This site "uses a discounted cash flow (DCF) technique to discount estimated future royalties, at an appropriate discount rate, to arrive at a net present value (NPV) of the trademark and associated intellectual property: the brand value."
A comprehensive presentation from ProQuest outlining the different types of research available through the ABI/INFORM database. This includes global market research, company and industry information, and economic forecasts (by country/industry/commodity prices).