Subject & Research Guides: Marketing: Find Case Studies

Find Case Studies

Find Case Studies

Case studies are usually short articles describing real-world business examples that illustrate a particular problem or principle in detail. There are many cases available online for free or for a fee, and you can also search the library catalogue and selected library databases, such as EBSCO Business Source Premier, ABI/INFORM Global, and CBCA.

Find Case Studies in books, using the Novanet Catalogue:

Combine "case studies" along with another search term in a library catalogue keyword search. E.g.:

"case studies" and management	"case studies" and accounting
"case studies" and marketing	"case studies" and [company name]
"case studies" and entrepreneurship	"case studies" and [topic keywords]

Try it!! Type entrepreneurship and "case studies" in the Novanet search box below:

Search the Novanet Catalogue. . . enter title, subject or author

Find books about Teaching and Learning with Case Studies

Search Novanet (above) using the Subject: "Case Method"

Find Case Studies using Journal Article Databases:

ABI/INFORM Complete This link opens in a new window
Some Search Options:
- Select Case Study on the dropdown list under Document Type , near the bottom of the Advanced Search Screen.
- Include subject("Case studies") in your search, together with some topic keywords.

Finding Academic Works and Case Studies in ABI/INFORM
This series of instructional videos from ProQuest teaches users how to build search strategies in the ABI/INFORM database, in order to find scholarly publications and case studies based on company searches.

Business Source Premier (EBSCO) This link opens in a new window
- Select Case Study on the dropdown list under Document Type , near the bottom of the Advanced Search Screen.
CBCA (Canadian Business and Current Affairs) This link opens in a new window
Search Options:
- Select Case Study or Business Case on the dropdown list under Document Type , near the bottom of the Advanced Search Screen.
- Include "Case studies", "Corporate Histories" or "Corporate profiles" in SUBJECT, together with some topical keywords.
Gale Business Insights Global This link opens in a new window

To find Case Studies using Gale Business Insights Global:

Click the Case Studies Tab to see a collection of more than 1800 case studies; refine your results using the left sidebar options, or select specific business topics and case study publishers; OR Use the <i>Advanced Search</i> screen to find articles using topical keywords plus the subject “case studies”