Subject & Research Guides: Marketing: Find Books

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HA Statistics

HB Economic theory. Demography

HB 221-236 Price

HB 801-843 Consumption. Demand

HB 848-3697 Demography. Population. Vital events

HC Economic history and conditions

HD 59-59.6 Public relations. Industrial publicity

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HF 5410-5417.5 Marketing. Distribution of products

HF 5801-6182 Advertising

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Marketing by Brian Tracy
Publication Date: 2014-06-11
The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford--and then give it to them--you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guide contains 21 powerful ideas you can use to immediately improve your strategic marketing results.
Handbook of Marketing Scales by William O. Bearden (Editor); Richard G. Netemeyer (Editor); Kelly L. Haws (Editor)
Publication Date: 2010-12-10
The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. More than 150 scales are included in the Handbook. Many scales were originally published in marketing and consumer journals, and including them in one volume helps reduce the time it takes researchers to locate instruments for survey research. More than 70 new scales have been added to the Third Edition.
The SAGE Handbook of Social Marketing by Gerard Hastings (Editor); Kathryn Angus (Editor); Carol A. Bryant (Editor)
Publication Date: 2011-12-06
For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.
Malcolm Mcdonald on Marketing Planning by Malcolm McDonald
Publication Date: 2016-11-29
A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies.

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