Subject & Research Guides: Marketing: Consumer Trends & Demographics

Consumer Research Methods

Tutorials in Consumer Research (Journal of Consumer Research)
These tutorials (published by JCR) were written by topic experts to provide insight into conceptual and methodological aspects of research. These author perspectives provide researchers with some help and insight on approaches to conducting high-quality research; they have not been peer reviewed by additional experts in the field and do not necessarily represent journal policy.

Find out how Nova Scotians are spending their money!

Statista This link opens in a new window
Statista is a easy-to-use portal for statistics and industry reports. It includes 600 industries, 18 consumer markets, and 9 digital markets. Market and industry sectors covered include: retail, consumer goods & services, media, sports & recreation, technology, transportation and logistics, and travel and tourism. Users can export data to Excel and graphs to PowerPoint. Infographics are also available for download. Statista Quick Guide

Try these searches: Click on the link, then MODIFY the Search with keywords relevant to your specific market, location, or demographic:

Canadian National Polling Data - Ipsos
Provided for free by Wilfrid Laurier University, in collaboration with the Ontario Council of University Libraries (OCUL), nationally significant polling data, donated by market research firm Ipsos Canada. The data includes the Canadian Corporate Reputation Monitor I-Rep series data covering brand reputation, consumer preferences and market data.

Market Share Reporter This link opens in a new window
Regularly updated market share reports on major products and industries.

Canadian Census Analyser This link opens in a new window
Census data and NHS data for Dissemination Areas as well as other geographies is available to SMU users via this interface at U of T.
CANSIM Multidimensional @ CHASS This link opens in a new window
CANSIM is Statistics Canada's key socio-economic database. Provides statistics on various subjects: population and demography, income, labour, business performance and ownership, government, international trade, health, energy, environment, crime and justice, and travel and tourism.

2016 Census Profiles
Click on "Nova Scotia" to get a list of places organized by levels of geography.
FP Markets, Canadian Demographics
Call number: HC 111 F5

Canada Year Book
Until 2012, charted key trends and indicators in the nation's economy, population, society and environment. Also available in print in the Library's Reference section: HA 744 S81
Canadian Social Trends
Articles and statistics about the social issues and trends in Canada.
Consumer Trends
Reports on past and current economic and marketplace trends from Industry Canada's Office of Consumer Affairs.
Household Expenditures
Statistics Canada publications on household spending
Insights on Canadian Society
Analyzes a wide range of data sources in order to provide information on various aspects of Canadian society, including labour, income, education, social, and demographic issues, that affect the lives of Canadians.
Market Research and Statistics (Canada Business Network)
Information resources and statistics to learn more about your industry, your customers and the markets you serve.
Spending Patterns in Canada
Government of Canada Publications. Presents statistical highlights and key tables from the Survey of Household Spending.