"De Beers Canada: the Attawapiskat Context" by Ron Mulholland, 2016, Ivey School of BusinessDe Beers, a sophisticated, international mining company, operated the Victor Mine, an open pit diamond mine in Canada, located within traditional territory claimed by the Attawapiskat First Nation. To develop the mine, De Beers had to follow provincial and federal legislation, meet environmental standards, and most importantly, negotiate use of the land with the First Nation. Although the mine was successful, the First Nation community was suffering with health, education, and housing issues; rampant unemployment; and a remarkably high rate of suicide among its youth. In frustration, the First Nation set up road blockades to stop work at the mine. De Beers now wanted to extend their mining operation by using a mine extension, but to do that, they had to seek further agreement from the Attawapiskat. Did the history of First Nations in Canada affect their relationship with De Beers? Were the stakeholders meeting their responsibilities? What lessons could be applied to negotiations for future developments? The case deals with the complex nature of corporate social responsibility and is written for a graduate course in strategy, organizational behaviour, sustainable development, or ethics.
SDG Topics: Decent Work & Economic Growth / Reduced Inequalities / Peace, Justice and Strong Institutions / Partnerships for the Goals.