Subject & Research Guides: PRME: Videos and Webinars

Marketing Videos and Webinars

TEDxTalks: 'Indigenous Tourism', Dene Sinclair, 2017
What would the tourism industry look like if we took our indigenous history into consideration? Dené Sinclair is a tourism marketing consultant and graduate student of communications, tourism and Indigenous studies. She explores the connections between tourism, an industry with extractive and exploitive practices towards Indigenous people, and the ongoing reclamation of story, language, land and place by Indigenous peoples in Canada. Dené was one of Manitoba’s Top 40 Under 40 (2016) as well as a 2016 Finalist of the YMYWCA’s Manitoba Women of Distinction. She lives in Winnipeg on Treaty 1 Territory and within the Homeland of the Métis Nation. Dené acknowledges her traditional homeland around Selkirk, Manitoba (St. Peter’s Band) as a member of Peguis First Nation and a proud Anishinaabekwe.
SDG Topics: Decent Work & Economic Growth / Industry, Innovation & Infrastructure / Responsible Consumption & Production / Peace, Justice & Strong Institutions.

TEDTalks: 'The Post-Crisis Consumer', John Gerzema, 2009
John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.
SDG Topics: Industry, Innovation & Infrastructure / Responsible Consumption & Production.

TEDxTalks: 'Indigenous Tourism', Dene Sinclair, 2017
What would the tourism industry look like if we took our indigenous history into consideration? Dené Sinclair is a tourism marketing consultant and graduate student of communications, tourism and Indigenous studies. She explores the connections between tourism, an industry with extractive and exploitive practices towards Indigenous people, and the ongoing reclamation of story, language, land and place by Indigenous peoples in Canada. Dené was one of Manitoba’s Top 40 Under 40 (2016) as well as a 2016 Finalist of the YMYWCA’s Manitoba Women of Distinction. She lives in Winnipeg on Treaty 1 Territory and within the Homeland of the Métis Nation. Dené acknowledges her traditional homeland around Selkirk, Manitoba (St. Peter’s Band) as a member of Peguis First Nation and a proud Anishinaabekwe.
SDG Topics: Decent Work & Economic Growth / Industry, Innovation & Infrastructure / Responsible Consumption & Production / Peace, Justice & Strong Institutions.
Respecting and Supporting Children's Rights in Marketing and Advertising (2015)
Principle 6 of the Children’s Rights and Business Principles indicates that all businesses should use marketing and advertising that respect and support children’s rights. Co-hosted by UNICEF, UN Global Compact and Save the Children, this webinar explored how companies can ensure that their communication and marketing approaches do not have an adverse impact on children. Further it reviewed how marketing may be used to raise awareness of and promote children’s rights. The discussion also included examples of global standards and voluntary trends in this area.
SDG Topics: Good Health & Wellbeing / Quality Education /Gender Equality / Reduced Inequalities.
TEDxTalks: 'From Frivolity to Sustainability', Rachel Arthur, 2016
Rachel Arthur challenges our perception of the fashion industry as being superficial and frivolous. Instead, she proves how much impact the industry has in shaping the world and calls for continued innovation for the future sustainability of our planet. Rachel Arthur is an award-winning business journalist specialising in fashion and technology and contributing to titles including Forbes, Wired, The New York Times, The Guardian, The Daily Telegraph and The Business of Fashion.
SDG Topics: Industry, Innovation & Infrastructure / Sustainable Cities & Communities / Responsible Consumption & Production / Life On Land / Partnerships for the Goals.

TEDxTalks: 'Indigenous Tourism', Dene Sinclair, 2017
What would the tourism industry look like if we took our indigenous history into consideration? Dené Sinclair is a tourism marketing consultant and graduate student of communications, tourism and Indigenous studies. She explores the connections between tourism, an industry with extractive and exploitive practices towards Indigenous people, and the ongoing reclamation of story, language, land and place by Indigenous peoples in Canada. Dené was one of Manitoba’s Top 40 Under 40 (2016) as well as a 2016 Finalist of the YMYWCA’s Manitoba Women of Distinction. She lives in Winnipeg on Treaty 1 Territory and within the Homeland of the Métis Nation. Dené acknowledges her traditional homeland around Selkirk, Manitoba (St. Peter’s Band) as a member of Peguis First Nation and a proud Anishinaabekwe.
SDG Topics: Decent Work & Economic Growth / Industry, Innovation & Infrastructure / Responsible Consumption & Production / Peace, Justice & Strong Institutions.

TEDTalks: 'How Christmas lights helped guerrillas put down their guns', Jose Miguel Sokoloff, 2014
“In my lifetime, I have never lived one day of peace in my country,” says Jose Miguel Sokoloff. This ad executive from Colombia saw a chance to help guerrilla fighters choose to come home -- with smart marketing. He shares how some creative, welcoming messages have helped thousands of guerrillas decide to put down their weapons -- and the key insights behind these surprising tactics.
SDG Topics: Industry, Innovation & Infrastructure / Peace, Justice & Strong Institutions / Partnerships for the Goals.

Respecting and Supporting Children's Rights in Marketing and Advertising (2015)
Principle 6 of the Children’s Rights and Business Principles indicates that all businesses should use marketing and advertising that respect and support children’s rights. Co-hosted by UNICEF, UN Global Compact and Save the Children, this webinar explored how companies can ensure that their communication and marketing approaches do not have an adverse impact on children. Further it reviewed how marketing may be used to raise awareness of and promote children’s rights. The discussion also included examples of global standards and voluntary trends in this area.
SDG Topics: Good Health & Wellbeing / Quality Education /Gender Equality / Reduced Inequalities.
TEDTalks: 'How Christmas lights helped guerrillas put down their guns', Jose Miguel Sokoloff, 2014
“In my lifetime, I have never lived one day of peace in my country,” says Jose Miguel Sokoloff. This ad executive from Colombia saw a chance to help guerrilla fighters choose to come home -- with smart marketing. He shares how some creative, welcoming messages have helped thousands of guerrillas decide to put down their weapons -- and the key insights behind these surprising tactics.
SDG Topics: Industry, Innovation & Infrastructure / Peace, Justice & Strong Institutions / Partnerships for the Goals.
Corporate Responsibility and Older Persons (2015)
Changing demographics in countries pose a challenge and opportunity for businesses in the workplace, marketplace and community. Co-hosted by the UN Global Compact and AARP, this webinar will explore how business can responsibly engage older persons as workers, consumers and beyond. The webinar will also illustrate some of the concrete ways in which companies can respect and support the rights of older persons.
SDG Topics: Decent Work and Economic Growth / Reduced Inequalities .
TEDxTalks: 'Indigenous Tourism', Dene Sinclair, 2017
What would the tourism industry look like if we took our indigenous history into consideration? Dené Sinclair is a tourism marketing consultant and graduate student of communications, tourism and Indigenous studies. She explores the connections between tourism, an industry with extractive and exploitive practices towards Indigenous people, and the ongoing reclamation of story, language, land and place by Indigenous peoples in Canada. Dené was one of Manitoba’s Top 40 Under 40 (2016) as well as a 2016 Finalist of the YMYWCA’s Manitoba Women of Distinction. She lives in Winnipeg on Treaty 1 Territory and within the Homeland of the Métis Nation. Dené acknowledges her traditional homeland around Selkirk, Manitoba (St. Peter’s Band) as a member of Peguis First Nation and a proud Anishinaabekwe.
SDG Topics: Decent Work & Economic Growth / Industry, Innovation & Infrastructure / Responsible Consumption & Production / Peace, Justice & Strong Institutions.

TEDxTalks: 'From Frivolity to Sustainability', Rachel Arthur, 2016
Rachel Arthur challenges our perception of the fashion industry as being superficial and frivolous. Instead, she proves how much impact the industry has in shaping the world and calls for continued innovation for the future sustainability of our planet. Rachel Arthur is an award-winning business journalist specialising in fashion and technology and contributing to titles including Forbes, Wired, The New York Times, The Guardian, The Daily Telegraph and The Business of Fashion.
SDG Topics: Industry, Innovation & Infrastructure / Sustainable Cities & Communities / Responsible Consumption & Production / Life On Land / Partnerships for the Goals.

TEDxTalks: 'From Frivolity to Sustainability', Rachel Arthur, 2016
Rachel Arthur challenges our perception of the fashion industry as being superficial and frivolous. Instead, she proves how much impact the industry has in shaping the world and calls for continued innovation for the future sustainability of our planet. Rachel Arthur is an award-winning business journalist specialising in fashion and technology and contributing to titles including Forbes, Wired, The New York Times, The Guardian, The Daily Telegraph and The Business of Fashion.
SDG Topics: Industry, Innovation & Infrastructure / Sustainable Cities & Communities / Responsible Consumption & Production / Life On Land / Partnerships for the Goals.