Subject & Research Guides: PRME: Other Resources

Marketing - Other Resources

The Gender Ads Project
This site is an educational resource that focuses on the ways in which gender (and related issues like sexuality, social class, race, etc.) and advertising intersect. The primary focus of this Web site is print advertising. Approach: Each thematic page includes: A collection of images, a short background about the exhibit, a set of discussion questions.
SDG Topics: Gender Equality / Responsible Consumption and Production.

Association for Consumer Research (and ACR Gender, Marketing, and Consumer Behavior Conferences)
The mission of the Association for Consumer Research is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide. One of the key functions of ACR is to facilitate the growth and advancement of the field of consumer research. To this end, ACR hosts and supports a number of conferences as well as reviews and publishes scholarly research publications. All conference proceedings, including those from ACR Gender, Marketing, and Consumer Behavior Conferences, can be searched through the ACR website.