Firestone, Simon. (2014). "Race, Ethnicity, and Credit Card Marketing". Journal of Money, Credit and Banking, Vol. 46 (6), pp.1205-1224.
There is a vast literature on discrepancies in consumer credit related to race and ethnicity. I explore a pattern that was first identified in aggregate data by Han, Keys, and Li (2011) in their study of credit access: Blacks were approximately 27% less likely to receive offers from credit card lenders during the sample period, even after controlling for variables such as credit history, household income, and local economic conditions. Hispanics were 17% less likely to receive an offer, after including controls. The discrepancy is robust to lender-specific regressions and the inclusion of a large number of explanatory variables. The findings in this paper imply that marketing is an important area for analysis of discrimination in consumer credit.
SDG Topics: No Poverty / Responsible Consumption & Production / Reduced Inequalities.